The Secret Little Agency

Independent creative agency based in Singapore, recognized for award-winning work and a diverse client roster including major international brands.

The Secret Little Agency
Founded
Singapore, 2007
Team
50-149 people
Clients
Marriott, Mandai Wildlife Reserve, Star Alliance, Ikea, KFC, National Heritage Board
Awards
Independent Agency of the Year, Creative Agency of the Year
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About

The Secret Little Agency is an independent creative agency headquartered in Singapore. It has earned recognition as the only creative agency in Singapore to be named both Independent and Creative Agency of the Year multiple times over the past decade, reflecting its commitment to innovative and impactful work. The agency's reputation is built on its distinctive creative output, as well as coverage in industry news, rather than widespread self-promotion.

The Secret Little Agency serves a diverse range of high-profile clients such as Marriott, Mandai Wildlife Reserve, Star Alliance, Ikea, KFC, and the National Heritage Board. Its capabilities span creative and brand strategy services, consistently delivering campaigns and ideas that push the boundaries of traditional media formats. The agency is also part of the global Mother family, providing it with access to resources and collaboration opportunities across offices in London, New York, Los Angeles, Berlin, and Shanghai. Additionally, The Secret Little Agency is associated with other specialized units including JUNK, a cultural research bureau, Anak, a multidisciplinary design practice, and PPURPOSE, which focuses on cultural programs and experiential marketing for brands.

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